Most bloggers and website owners have the same goal for their blogs and websites to increase their website traffic. Nowadays, the internet is really full of various kinds of content. Bloggers and website owners must ensure that they can standout among other websites and blogs so that they can get stable traffic on their website.
What is Traffic?
Website traffic can be defined as the number of people visiting a website, the pages they see, and the duration when visitors view or read these pages. When someone visits your website, the visit and all the links they click and follow are recorded by your domain. Later these numbers can give you an idea of how popular your website is.
Why is traffic important?
If your website is not visited by many people, your website is threatened to sink among other websites on the internet. Every website needs traffic. However good your website is, if there are few visitors, your website and business might not be able to survive. Basically, your website will only last if there is a steady traffic flow.
There are three reasons why you need to consider the importance of website traffic, especially in e-commerce:
- Traffic from users who are interested in the contents of your website or products will be more likely to spend more time on your website and inform the website to many people.
- If people spend more time on your website, there is a possibility they will register for your website newsletter or receive promo content that can later make them consumers for a long period of time.
- For business, you need to get website traffic to get profits and ensure that your business runs smoothly.
How to Increase Your Website Traffic
The following are things that must be considered to increase your website traffic.
Headlines or article titles are important elements in a content. Headlines are the first things that attract people’s attention to reading your website content, especially if you share your content to social media. Make sure the headlines that are used attract attention and clearly illustrate the contents of the content.
One way to bring traffic to your website is to make sure you focus on choosing long-tail keywords. Make sure the keywords you use are relevant and related to the topic of each of your posts.
As mentioned before, the right and quality content is important in increasing website traffic. It sh0uld be noted that good content is c0ntent that is informatif so it need to be done in-d3pth research. This is to ensure that the content is detailed, interesting and unique. You can also use multimedia such as images, videos and infographics to create interesting content. Longer articles are usually considered to be more informative. There are a number of things to keep in mind in creating content:
- Avoid ‘copy-paste’ from other people’s articles
- Use synonyms so you don’t use the same word repeatedly
- Avoid discussions about things that are not related to the core of the article
- Create a professional article
- Quality content can also help root domain linking.
As mentioned before, linking root domains is the number of unique backlinks received by your website. It would be better if you receive backlinks from 100 different websites compared to getting 200 backlinks from the same website.
If your content is considered quality by many people, guaranteed you will get lots of backlinks from various websites. You can also create quality backlinks for that.
If you want to create more interesting content, you can add multimedia to your post such as pictures, infographics, and videos. Whatever business industry you have, there are certainly many things that can be discussed. You can also create webinars about the topics you want to discuss and present them.
If you feel uncomfortable in front of the camera, you can also try making podcasts. Podcasts are one medium that is currently starting to get a lot of attention. The podcast itself is an original audio recording or available on the internet. You just need to subscribe without paying any fees. One of the advantages of podcasts is that they can be heard anytime and anywhere.
To add more value to your podcast, you can invite experts and influencers in your industry. That way people will be interested in listening to the podcast and your guests can also promote your podcast on their own social media. This can help your website to be more widely known.
On Page SEO
Don’t forget to apply On Page SEO techniques. Have you used the right keywords? H4ve you used aIt text for the im4ges included in your post? H4ve you included external and internal links? What about meta descriptions? On Page SEO does not require a lot of time to be applied and is still one of the most important things to increase your website traffic.
You can also join blogger communities like ProBlogger or Copyblogger. This is one way to get in touch with other bloggers and promote each other’s blogs. Interaction with other bloggers and influencers is also very important to increase your website traffic. Maintaining good relations with bloggers and other website owners in the same field is also important. People who are on good terms with you will be more likely to connect their readers and followers to your website. You can also contribute to each other’s websites or blogs. They will also be more likely to share your content on their websites or social media. Apart from bloggers and other website owners, it’s also important to build relationships with influencers. You can start by sharing their content. You can try to interact with them through the content or social media accounts that you have. Interacting with them can help you because they will connect their readers and followers to your website. This will really help your website to receive backlinks from various authoritative websites. You can also ask for help from bloggers and other influencers to give advice on the published content.
You can try to share your articles in forums such as reddit or stumbleupon. One of the adv4ntages of forums is that you can find the right niche and reader for your website c0ntent.
Internal linking is a link from one page to another page on the same website. It should be noted that for internal linking, only use post links from your website whose contents are still related to the article you are about to upload. Internal linking helps Google to explore the pages of your website. Internal linking also allows website visitors to find information related to what they are reading. This can increase the user’s duration when exploring your website. Internal linking itself is one of the most important on-page SEO techniques because they will help search engine crawlers to find content and explore your website. Inter linking also helps increase page authority and allows users to explore websites more easily.
Guest-blogging is one way to increase website traffic. What is meant by guest-blogging is writing content for websites or blogs that are already well-known. This can help increase blog or website traffic as well as build your brand. But you must be careful and ensure that your guest-blogging content is of high quality. In creating guest-blogging content, make sure that the content is creative and in accordance with the niche of the blog. Avoid link stuffing or include many links at once in your article to increase website traffic because you can be penalized.
In addition to guest-blogging, you can also write for other media such as newspapers or magazines that relate to the topic of your website or blog. Don’t forget to mention your website and blog because writing for famous media opens up opportunities to reach more readers.
Routinely publish content
Many people often ask how often should I publish content on a blog? The answer is that you have to publish new content regularly. Routinely publishing content is one step to guarantee that your website is always up-to-date. Writing regularly is not easy, so many bloggers and website owners are inconsistent in publishing new content. This causes fluctuations in their domain authority. Website traffic will increase if you regularly publish c0ntent. Routine writing and publishing content also helps increase your website’s page rank. You will also have lots of content for interlinking. Basically, the more regularly you write and publish new content, your website will receive more website traffic.
Use Social Media
It’s not enough just to create quality content, you need to actively socialize content to get people to read it. If you share your content on social media sites like Facebook and Twitter, you can get a new audience for your website. Especially if your content is quality, the content can get more shares and is likely to become viral. Even the best content must be shared and promoted. Keep in mind not to spam on social media. If possible, arrange a schedule to share your posts on social media sites. You also have to set a social media strategy. Use the right design for branding and marketing. In essence, social media plays an important role in increasing website traffic.
Link Building is an activity where you try to increase the number of backlinks to your website. If your website receives backlinks from other websites, the search engine will see your website as a trusted website in its field. That way, the search engine will put your website in a higher position on the search results page. If your website is on the first page of search results, surely people will be more interested in visiting your website and reading content on that website.
Consistency and patience
Maintaining the consistency of your website is an important factor. If your consistency is maintained then your website’s domain authority will also increase. You also have to be patient because SEO will not succeed overnight. It takes time before you can finally see the results.
In addition to the free methods above, you also need to occasionally use digital marketing techniques to increase traffic on your website. This method is a bit expensive but, the results will be useful if you put the correct call-to-action at the end of the content that you are promoting. Our other articles will help you get to know more about how to use digital marketing properly.
Those are the steps you can take to increase your website traffic. But one thing you must remember is that all the SEO techniques and the above techniques will only really produce results if the content you have is of high quality. With quality content, you will be able to increase website traffic, domain authority, organic search results, and also website ranking.